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KOMAGO – Clean-up and Enrichment of Customer Data!

by Armin Steinle / Tuesday, 08. November 2016 / Published in Blog

Take advantage of Komago qualitative leap in development for your company!

You are undoubtedly familiar with the problem of poor quality address data and its time and cost-intensive consequences – but here is Komago. For instance, poorly targeted marketing campaigns conducted though false contact persons, unnecessary postage costs due to misdirected mail or customer insolvency that is only realised when it’s too late, etc.

Traditional methods of data cleansing, however, use mostly only static reference data, i.e. sources that often prove to be out of date or inaccurate themselves. Quite frequently with the absurd effect that the quality of certain data is even diminished. We have developed new software to deal specifically with this problem: KOMAGO. With KOMAGO, it is possible to update your data live on the Internet. Various address sources, such as the commercial register, company legal notices, relocation data and others are compared with one another on a daily basis before undergoing evaluation based on specific and proven criteria. This then enables us to clean up complex current data records.

After a development period of several years, KOMAGO is now the favoured tool within the industry. Address publishers also use our know-how to cleanse data or have it enriched.

About Armin Steinle

What you can read next

Address Management for Direct Marketing
Updating Addresses & Address Verification
Generating Special Address Data Sets

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